Songs in Every Language

Most of our songs come back in Hindi. It is the language people argue, joke and apologise in, so it is the language a song usually has to be in. Ask f...

In Tamil, the sound and the rhythm carry as much as the words, so a careless line shows. We keep the voice in front, the music simple, and the phrasin...

Telugu songs are ordered most for weddings, birthdays and parents. The best ones name something specific: the village the family came from, the exam t...

Kannada orders are mostly about family: parents, grandparents, a sibling moving to another city, a housewarming. We write in everyday Kannada rather t...

Many Malayalam songs are ordered from outside Kerala for someone inside it, or the other way round. That distance is usually the subject: the Onam tha...

Bengali lets a song be openly emotional in a way other languages resist, and we use that. Orders come mostly for parents, for Poila Boishakh, for wedd...

Marathi songs are ordered for Gudi Padwa, for weddings, for parents, and more and more for retirements, where the song gets played to a whole office i...

Most Gujarati orders are for weddings and Navratri, and both need energy, so those songs come back brighter and faster than most. The quiet ones matte...

Punjabi works loud and quiet, and people use both. Loud is for sangeets, receptions and birthdays, with the dhol up front and everybody on their feet....

People choose Urdu for the words themselves, usually for love, for loss, or for an apology that has to sound considered rather than casual. We can kee...

Odia orders split between family occasions, birthdays, weddings, songs for parents, and devotional songs, especially around Rath Yatra. We write in ev...

Assamese songs are ordered around Bihu and for family, often by people working far from Assam who cannot get back for either. Put that distance in the...